For futher information contact: Mark Lundy

 

Preliminary Pages (55 kb)

Contents (19 kb)

Preface (15 kb)

Acknowledgments (14 kb)

Introduction and Background to the Guide (90 kb)

Section 1. An Area-based Approach to Rural Enterprise Development (181 kb)

Section 2. Market Chains and Service Providers: Basic Concepts (380 kb)

Section 3. Basic Steps in Developing a Competitive Market Chain Strategy (259 kb)

Section 4. Guidelines for Adapting the Process to Local Needs (113 kb)

Section 5. Selecting a Market Chain (232 kb)

Section 6. Planning and Executing a Rapid Market Survey (401 kb)

Section 7. Identification of Key "Actors" in Market Chains and Steps for Business Planning (797 kb)

Section 8. Participatory Market Chain Analysis (1205 kb)

Section 9. Analysis of Critical Points in the Market Chain (110 kb)

Section 10. Negotiating a Strategy to Increase Competitiveness (181 kb)

Section 11. Monitoring of Strategies to Increase Competitiveness: General Guidelines (47 kb)

Appendix 1. Marketing Checklist to Evaluate Key Points in the Market Chain for a Commodity (12 kb)

Appendix 2. Summary Information Sheet: Example from Banana Market Survey (12 kb)

Appendix 3. Outline of a Business/Investment Plan (16 kb)

Glossary (30 kb)

Bibliography (12 kb)