Training Materials for Rural Agro-enterprise Development
 A
series of manuals for service providers implementing rural
agro-enterprise development projects are now available on-line
as pdf files:
The first document in this series is a Strategy Paper
which provides an overview of the components that make
up the agro-enterprise process.
Download the Strategy Paper [English,
371 kb)
The first manual, A Guide to Developing Partnerships,
Territorial Analysis and Planning Together, provides methods
to define a project area, develop partnerships with likeminded
partners and undertake a select enterprise groups based on
their livelihood profiles. The output from this work is a
better understanding of the competitive advantages offered
by the people and natural resources within a defined project
area and a common action plan for agro-enterprise development.
Download Manual 1 [English,
575 kb] [Spanish,
439 kb]
Identifying and Assessing Market Opportunities for Small-Scale
Rural Producers is a marketing manual that can assist
service providers to support smallholder producers in making
decisions on which product to invest in. This guide combines
market research, product concept evaluation, and business
analysis techniques into a practical, innovative approach
for identifying market opportunities for rural business.
Download Manual 2 [English,
807 kb] [Spanish,
2087 kb]
The third manual, Increasing the Competitiveness of Market
Chains for Smallholder Producers, is designed for first-time
users. It starts with a detailed analysis of a selected market
chain, followed by an analysis of key points in designing
an agro-enterprise support strategy for the chain.
Download Manual 3 [English,
1161 kb] [Spanish,
1634 kb]
The fourth, Collective Marketing for Smallholder Farmers,
outlines the benefits of collective marketing and the
strategies that different types of farming communities in
Uganda can use. It describes how these benefits and strategies
can be obtained.
Download Manual 4 [English,
906 kb]
Contact: Mark Lundy
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