Learning
to Innovate Information
intermediaries receiving training at Suárez, Cauca Department, in
southwestern Colombia. |  |
An initiative to spread the brushfires of rural discoveryIn poor farming
communities throughout the tropics, it is not business as usual. Mounting economic
and environmental pressures on agrarian livelihoods are provoking a rethink of
development strategies by all concerned—producers, development workers,
researchers, and donors. An adage for the times is “adapt or perish”
or, more optimistically, “innovate and survive.” Over the past
year, CIAT’s Rural Innovation Institute has been devising a novel strategy
for helping the rural poor identify problems, design solutions, institutionalize
their newfound skills, and share experiences with others. Through our new “Learning
to Innovate” (LTI) collaborative initiative, we are pulling together the
various strands of our expertise in community outreach and empowerment in order
to maximize their potential for impact. These include participatory approaches
to plant breeding, land-use planning, monitoring and evaluation, rural agroenterprise
design, and—the most recent strand—using new information and communications
technologies (ICTs) for rural development. A new LTI model helps us understand
what combinations of these elements will work best under different circumstances. Going
a step further, we and our partners have begun to set up what we call “learning
alliances” as a way to apply this same innovation therapy to ourselves.
A learning alliance is a coalition of R&D organizations, donors, and policy
makers. Together, they implement a set of activities in an area of mutual interest,
learn from that work, put lessons into practice, and reflect on what has worked
and what has not. This learning process is helping not only CIAT but also our
partners to become more efficient and innovative in how we ourselves foment rural
innovation. CIAT’s first learning alliance was formed in Nicaragua
in 2001 with CARE International. Participants were representatives of 12 farmer
organizations and seven local NGOs, in addition to CIAT and CARE staff. The learning
focused on the promotion of agroenterprises using a territorial approach (as opposed
to a product or sectoral approach) designed by CIAT researchers. A wider learning
alliance of four Central American countries, including Nicaragua, was launched
in late 2003 with CARE, and a similar alliance is taking shape in the Andean Region.
In Africa a learning alliance focused on helping farmers build small businesses
around new market opportunities is under way in nine countries, in collaboration
with Catholic Relief Services (CRS). Responding to global changeThe
need for a strong innovation capacity at grass roots level is made particularly
urgent by three kinds of global change that are now exposing already vulnerable
rural people in the tropics to further threats. The first is economic globalization,
especially liberalized trade regimes. While this does open up new opportunities,
it also means that traditional crops, such as maize in some South American countries,
can in many cases no longer be grown competitively. Options are needed that will
enable farmers to diversify their products and markets. The second kind
is climate change, to which crop production is highly sensitive. Here farmers
need access to new and improved germplasm and new management practices, both to
help them cope with shifts in temperature and rainfall patterns and to reduce
the contribution of agriculture to global warming. The third kind of global
change is demographic. While the earth’s natural resources, including land,
remain finite, population growth continues to push up the demand for food and
other commodities. At the same time, rising incomes and urbanization are altering
the patterns of that demand. Markets for animal products and convenience foods,
for example, are expected to grow rapidly over the next few decades. New options
are needed to help smallholder farmers intensify their enterprises and add value
to their produce. The pace of change is so rapid that traditional knowledge
systems, which are mostly oral and usually based on personal contact within the
local community, are generally unable to cope. Part of the answer is for rural
people to gain better and more rapid access to technical information, through
the Internet and other means. However, Boru Douthwaite, a technology policy analyst
with CIAT’s Rural Innovation Institute, believes that won’t by itself
be enough to persuade them to innovate. “Farmers and processors need support
during the learning process, including exposure to the experience others have
had in adopting an opportunity or invention.” Modeling the innovation
processIn the development context in which CIAT works, innovation can
be defined as a process in which key rural stakeholders—individuals and
communities who stand to benefit directly—transform inventions or new ideas
into practical means of improving their livelihoods. In designing projects under
the LTI initiative, Douthwaite and colleagues are attempting to replicate four
key functions or ingredients that have been observed in the past to accompany
successful rural innovation. These are: (1) opportunity information systems; (2)
support to adoption-related decision making; (3) support to incipient innovation
processes; and (4) an overview and feedback mechanism—something Douthwaite
calls “meta-learning and selection.” This model of the innovation
process helps outside agencies such as CIAT identify weaknesses in existing innovation
systems and “orchestrate” a combination of participatory interventions
that will be precisely tailored to the needs of a given community. The model’s
first three functions correspond to what training and technology transfer specialists
often refer to as the “knowledge, attitudes, and practices” components
of learning. The starting point is opportunity information systems. These can
be any source of potentially practical ideas or inventions—databases, Web
sites, radio programs, magazines, extension brochures, agricultural field days,
or farmer exchange visits. Applications of the model have shown that this function
often needs improving, especially in more remote rural areas. Once the opportunities
are known and understood, farmers must decide whether to adopt. That is, whether
to “embark on the experiential learning process involved in innovation,”
as Douthwaite puts it. “People need convincing that an invention or new
idea is a potential winner for them. For example, someone considering growing
lulo (a small tomato-like fruit native to Colombia and Ecuador) for the first
time may need to know whether it will survive at a particular altitude.”
Support mechanisms for dealing with such issues include farmer field trials, market
surveys, discussion groups, and participatory collection and evaluation of site-specific
information. The next step, assuming a decision to adopt has been made,
comprises experimentation or adaptation of the new idea—normally a steep
learning curve for the innovator. Here things can quickly and easily go wrong.
Without timely solutions to the practical difficulties encountered when learning
something new, people can become discouraged and decide to give up. Personal contact
with other innovators and experts, as well as other less direct technical backstopping,
such as on-line question-and-answer services, are essential at this point in the
process. Meta-learning and selection, the fourth function that feeds
into the other three, is a way of capturing lessons from past innovation experiences
and making them available to current efforts. “A CIAT colleague of mine
in Asia recently commented that really good innovations spread like brushfires,”
says Douthwaite. “The learning and selection function in our model of innovation
is a way of spotting those fires and telling people elsewhere about them. At the
same time, it can warn people to avoid technologies or ideas known to be innovation
blind alleys.” Information and communication technologiesApart
from relatively simple options, such as high-yielding crop varieties suitable
for uniform growing conditions, rural innovations, whether biophysical or social,
can seldom be applied directly off the shelf. Rather, they must be adapted through
numerous learning cycles carried out by individuals and groups. The aim of CIAT’s
LTI initiative is to speed up the learning process by linking innovators with
one another and with past experience. This implies a strong commitment to helping
communities find, store, generate, and share information and knowledge, in large
part by exploiting new ICTs. While the learning tools now available are powerful
and promising, there are caveats. On the one hand, there exists a huge body
of Internet-based rural technical knowledge to support adoption decisions and
incipient innovation. And it is growing rapidly, in part thanks to the work of
many research institutes, including CIAT, and of specialized NGOs. In addition,
most large towns and cities in the developing world now have commercial cybercafes
and in some instances publicly funded Internet access points, such as community
telecenters. (Telecenters differ from cybercafes in that they are usually operated
by local not-for-profit organizations, which typically provide users with personalized
training in computer applications, including on-line searches.) On the other
hand, direct personal access to the Internet is still many years away for the
vast majority of rural households. In fact, basic telephone voice service is still
a luxury in most rural areas of the tropics. And even where people do have limited
Internet access through schools and other institutions, a knowledge culture based
on ICTs has yet to emerge. “Better public access to ICTs by no means
guarantees rural people will use them to get information that will help introduce
technical innovations or improve their livelihoods,” says Nathan Russell,
manager of CIAT’s Information and Communications for Rural Communities (InforCom)
Project. “For that to happen, local organizations have to make a deliberate
effort to build ICTs into pro-poor development efforts.” For the past
3 years, InforCom has been experimenting with ways of promoting and supporting
community telecenters as rural development tools. This work has been done in collaboration
with universities and other organizations in southwestern Colombia. As
proof-of-concept, the telecenter pilot work is encouraging. To date, the benefits
have been largely institutional in that the community organizations hosting the
telecenters have been strengthened by the experience. In one instance, a telecenter
in the militarily insecure town of Santander de Quilichao, operated by an indigenous
organization representing 75,000 mostly Páez people, succeeded in mobilizing
support to denounce a string of human rights violations. These abuses, which were
exposed internationally on the Internet, included assassinations of indigenous
leaders. The telecenter’s contribution was a good example of how ICTs can
support social, as well as technical, innovation—in this case serving to
defend basic human rights flouted by both left-wing guerrillas and right-wing
paramilitaries. The “orchestration of CIAT competencies” envisaged
by the LTI initiative will expand the value of ICTs as a service to all four innovation-support
functions. Telecenters in particular have a critical role to play in building
agroenterprises—an increasingly important entry point for scaling up the
use of CIAT research results. Local communicators straddle the digital
divideIn 2003, InforCom staff began investigating the potential role of
information intermediaries. The idea here was to bridge the digital divide between
ICT services (including those in telecenters) and farmers, using young local communicators
to promote a culture of knowledge acquisition. “Our impact data showed that
many farmers don’t have easy access to the telecenter or don’t feel
inclined to use it,” explains Russell. “Or, if they do visit, they
won’t necessarily have a concrete idea of their information needs.” Nearly
15 years of CIAT experience with local agricultural research committees (the Spanish
acronym is CIALs) have demonstrated how successful farmers can be at conducting
practical adaptive research and developing successful agroenterprises on behalf
of their local communities. CIAT expects that small communications teams, each
consisting of 6 to 10 rural youths with a strong interest in ICTs, can likewise
serve as catalysts to rural innovation. Such teams, duly trained in a variety
of communications media, are currently being set up within community organizations
in Colombia’s Cauca Department. “If successful,” says
Russell, “these teams could provide a useful support service to local research
and agroenterprise development.” Producers of crude sugar (panela), silk,
and coffee are among the innovators expected to benefit in the pilot area.
A strategy for creating
learning spaces
of rural innovation
Global
change is putting enormous pressure on small-scale farmers in the tropics to switch
or diversify crops and adopt new methods of cultivation and resource management.
If rural people are to not merely survive but also improve their livelihoods,
they must become more adept at social and technical innovation. That process in
turn depends heavily on the presence of strong agricultural knowledge and information
systems. What can R&D organizations like CIAT do to help rural people
build their traditional knowledge bases and streamline innovation processes? Our
strategy is to identify critical components that are currently missing from knowledge
and information systems but which are needed to help the rural poor make informed
decisions for improving their incomes. In short, our strategy is to help create
practical learning spaces and networks for rural innovation by filling in gaps
that other organizations are unlikely to deal with. The work plan of the LTI initiative
envisages four types of outputs, each of which is linked in different ways to
one or more of the four functions in the LTI model explained above. Strategies
for strengthening rural innovation systems: Through the learning
alliances described earlier, for example, we foster collaboration and strengthen
linkages between international research centers, major development organizations,
and local partners in the innovation process. Institutional
and business models for local provision of rural information services:
In Latin America and eastern Africa, for example, we are developing such models
for the provision of marketing information via the Internet and radio. Tools
and knowledge for systemizing scientific and local knowledge: In
Latin America and eastern Africa, for example, we are developing and testing an
approach for documenting and learning from “life histories” of technical
and social innovation. Interactive software that allows rural
entrepreneurs to find answers to questions and share experience: CIAT
is developing several computer-based programs, for example, that will facilitate
local decisions about what to grow, where, and for what markets. |

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